Social media has grown in ways no one has predicted. From its humble beginning of merely connecting friends outside of the classroom, platforms like Twitter, Facebook, Instagram, and TikTok have become giant online entities that have spurred the creation of new industries. Every day, hundreds of new users join these platforms, which means thousands, if not millions, of potential new customers every month for brands and businesses.

It is for this reason that a lot of seo consultant experts are pushing business owners to put more work and effort to expand their business to include social media. Below are a couple of reasons how social media can be used to grow a business.

  • Work with influencers and other brands
  • Use social to drive traffic
  • Post a lot of videos
  • Giveaways to help with brand awareness
  • Go on podcasts and webinars

Businesses, especially those that are smaller or just starting, will do well to leverage the reach and influence of other brands and influencers. Partnering with like brands can offer mutual benefits as it requires both parties to share the resources to acquire new customers. Brands could collaborate on giveaways and other contests.

Similarly, influencers could bring a lot of attention to your business through their extensive following as well. However, you need to be picky with the influencer you choose to partner with. Choose those in the same industry or have the same messaging as your business.

Businesses create a social media profile in the hopes of communicating more efficiently and effectively with customers. But it can also be used to drive more traffic to your business website. For one thing, more people are using social media to do most of their web browsing. In an article by entrepreneur.com, brands are encouraged to always include a link to their website in their social media profile as well as in all their posts. They can also share updates, features, and promos that encourage users to visit their site.

Social media, in essence, is a platform that is visual. Users respond more to a post when there are pictures and videos attached to it. With this in mind, brands and businesses could do well by posting a lot of videos on their official page.

An article featured on business.com describes the steps on how to effectively use videos to grow a business. They could share existing videos that are relevant to the brand and industry. Or they could invest in creating video content of their own that they could share with their followers. It could be about any topic so long as it offers value and information to their audience.

Nothing draws more attention from followers and other users than the chance to win an amazing price. This is why we often see a lot of influencers and brands offer promos and giveaways. These measures are not just to give back to fans and followers but also to attract the attention of other users to become followers too. Collaborating with other brands and influencers in holding contests is a great way to boost each other's brand awareness while at the same time increasing their follower count.

What was once a niche market has grown into a social media entity of its own. Left and right, influencers are supplementing their online presence with podcasts, and brands and businesses are not far behind.

According to an article published on ducttapemarketing.com, conversations that take place in podcasts can be of great value to listeners, especially if you come as an industry expert offering a different take or share some of your expert opinions. This can lend credibility not only for you but your business as well. Podcasts are also a great tool to ensure that your existing customers, as well as other potential ones, are kept up to date on new offerings, promos, and other updates about the business.

There are so many online tools for us to grow our businesses.  Learning a new social media platform may present a learning curve but the benefits to your business will be well worth your effort. For more information on how you can improve your online presence, don't hesitate to contact me at https://jennifergrantinternati...

Thank you to Eliza Brooks <eliza@linkbytes.net> for such a great guest blog.

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