Essential Branding Strategies Every New Small Business Owner Should Know

This is a guest post by Sharon Wagner from

When many of us think of a brand, we immediately associate it with a unique, eye-catching logo or great slogan, but those are just two parts of a larger whole. Branding a business encompasses many things, from the product or service to the ability to earn a customer’s trust, which is why it’s so important to take your time with creating it. Your brand not only tells consumers why they should buy from you, it shapes their view of your business and either creates loyalty or sends them to your competitors. There are several details to consider when it comes to building your brand; here are a few of the most important, plus a few tips on how to make the most of your strategy.

Connect with the right customers

When doing market research on your ideal audience, you’ll need to put together a composite of the type of customer who will be interested in your brand. Their age, gender, interests, and location are just a few characteristics you’ll need to consider when coming up with a marketing strategy. Find out where they shop - what are their needs? This information will be vital in helping you learn how to connect with them. For instance, if your target audience tends to click through on ads via Instagram, that will be a great place to start when you’re ready to advertise.

Utilize the right marketing channels

Instagram and other social media platforms are just one type of marketing channel you can build your brand on. Your website and blog are also highly influential, so these need to be well-tended and easy to navigate for people of all abilities. Your market research will help you make a few decisions when it comes to spreading the word about your brand via different channels, such as email marketing and podcast promotion. Does your ideal customer listen to podcasts? Do they pay attention to influencers on social media platforms? Using the right channels to share your brand is crucial.

Build brand loyalty

Brand loyalty is something that all businesses strive to achieve. It goes beyond just getting customers in the door - it's about creating an emotional connection between your business and the customer. To build brand loyalty, you should focus on delivering exceptional customer service. Personalize your interactions with customers and treat them as individuals. Find ways to surprise and delight them - such as offering exclusive promotions, discounts or experiences tailored to their interests. And make sure your messaging is consistent across all channels, so that customers have a seamless experience no matter where they interact with you.

Share documents with marketing professionals

If you choose to work with an agency, sharing documents with marketing professionals can help ensure clear communication and alignment around marketing strategies, allowing everyone to collaborate more effectively and improve campaign performance. Additionally, using cloud-based tools and saving your documents as PDFs can simplify the document sharing process, saving time and minimizing errors. If you’re concerned about emailing large documents, learn how to make a PDF smaller with an online compressor.

Building a brand and connecting with the right customers can take some time, but with a little research and careful planning, you can create a brand identity that garners trust and loyalty. Also, sharing documents using cloud-based tools can ensure clear communication.

Jennifer Grant International can help you maximize your brand and grow your business

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