How to Write an Impressive Bio
A professional bio is a valuable tool that gives others their first impression of who you are and what you do. What you highlight in your bio will affect how readers perceive you as a leader, business owner, speaker, author or entrepreneur. It is essential therefore, that the content and presentation of your bio be written with your future success in mind.
BE CLEAR ON YOUR GOAL
The primary goal of your bio is to give the reader an accurate sense of who you are and what you do, to establish expertise and credibility, and to qualify your experience and background. All of these elements work together to develop awareness and trust in you and your brand.
REMEMBER IT’S A BIO, NOT A RESUME
A professional bio should include your name, your education, your history, your accomplishments and the way that you relate to your industry. Once written, your bio can open new doors and follow you to many networking opportunities.
WHAT’S IN IT FOR YOU
Most importantly, your bio can give potential clients and industry professionals a chance to learn who you are and what unique capabilities and talents you possess. Last but not least, a well written bio should frame your professional image and personal brand to portray and market all of the great things you have to offer.
Here are 7 tips to think about when you prepare to write your bio.
- Your bio should be written in the 3rd person, using a friendly but confident tone. It shouldn’t take more than 30 seconds for the reader to figure out who you are and what you do. Take time to select your words carefully and use strong verbs when highlighting your accomplishments.
- Identify the purpose of your bio and plan to make it relevant, concise, compelling and credible.
- Your opening sentence is crucial to sparking an immediate interest and curiosity for the reader to continue.
- Make sure your personality shows through by speaking to what inspires you to do the work that you do. You can also include other interests or causes that you champion.
- Don’t forget to provide your contact information and a link to your company website or FB page, you want people to find you.
- Select a professional photo to use for your bio, not a selfie.
- Close your bio by describing what unique value you bring to your industry by stating what sets you apart from your competitors. Don’t hold back.
If you need help to write your bio, please contact us for a courtesy consult at Jennifer Grant International, we are masters at bio writing.