The Secret To A Strong Personal Brand

Having a personal brand is a major advantage in our competitive business world.

Personal Branding is based on a person's authenticity and a genuine desire to add value to those around them. Personal branding is not an all 'about me' way of life. If done with intention and effort,  a strong personal brand can be a major advantage in an increasingly competitive world. 

Personal branding is not a competition to see how visible you can become – for the sake of being noticed. It is not measured by the number of tweets you can post per day and it is not a function of endless online chatter or a self inflated ego. Personal Branding is about telling the world what value only you can bring to others by your uniqueness and authenticity.  

Whether you know it or not, you have a personal brand. When you Google yourself, what pops up? These results are the first impression people will have of you. Is it a good one? Is the information you are sharing across LinkedIn, Facebook, and other social media sites consistent? Whether you have a date or a job interview, chances are someone is going to Google you to learn more about who you are. 

The question is, do you want to allow your online reputation to take on a life of its own or control the narrative? With the proliferation of social media and the gig economy, it has become essential for everyone to embrace personal branding.

Personal branding is the modern-day scorecard that measures a leader's core message delivery, their professional presence in person and online, and their application of foundational values both in and out of the office. As technology continues to dominate common daily processes, personal branding is "the business of people," inclusive of perceptions and proven career leverage.

As a leader, it's important to define your leadership style and embody a keen awareness of what you are doing, why, and the impact of that work. Leaders who actively design their brand are able to successfully manage career progressions, learn and share with colleagues, and maximize opportunities. 

Your personal brand is the keystone to communicating your value in every personal and professional situation.