The Secret To A Strong Personal Brand
Having a personal brand is a major advantage in our competitive business world.
Personal branding is not a competition to see how visible you can become
The question is, do you want to allow your online reputation to take on a life of its own or control the narrative? With the proliferation of social media and the gig economy, it has become essential for everyone to embrace personal branding.
Personal branding is the modern-day scorecard that measures a leader's core message delivery, their professional presence in person and online, and their application of foundational values both in and out of the office. As technology continues to dominate common daily processes, personal branding is "the business of people," inclusive of perceptions and proven career leverage.
As a leader, it's important to define your leadership style and embody a keen awareness of what you are doing, why, and the impact of that work. Leaders who actively design their brand
Your personal brand is the keystone to communicating your value in every personal and professional situation.